Hi, I’m Siaan, a British/Kiwi **brand strategist** and **copywriter** with a decade of experience in content creation and global communications. I’ve created strategies and executions for the likes of Amer Sports, Nokia Phones, Polar Watches, KONE, UPM Raflatac, Wolt, Fazer and more. I’m known for writing good words — and for being nice.

About

I turn complex things into simple things, simple things into creative things, and bring those creative things to life with an abundance of enthusiasm and niceness. I’ve worked with brands in retail, mobile games, consumer goods, education and engineering. Over the last decade, I’ve positioned products, created global taglines, defined tone of voice, mapped channel strategies, written game lore, produced podcasts, and dreamt up creative concepts for online, print and advertising.