Polar Ignite 2 Branding
I worked in a creative team to concept and execute a brand concept for Polar’s Ignite 2 smartwatch. The work was aimed at women with an interest in specific sports, and included concept creation and pitching ideas to the client, producing product taglines and writing text elements in the video.
The product video for Polar Ignite 2 was shot for the launch campaign #ComeBackStronger and featured on Polar’s global social media accounts and website.
