Nokia Phones GLOBAL TAGLINE
As a brand strategist and copywriter, I created a messaging framework and new global tagline for Nokia Phones. The ‘Love it. Trust it. Keep it.’ tagline and messaging strategy aims to bring the emotional benefits of each product category, the X-series and G-series and C-series, to the forefront. It structures how the brand presents its KSPs and highlights the brand's focus on user experience, reliability, and durability.
I also worked as a strategist to position a range of new devices within each series, collaborating with a creative team to pitch ideas to the Global Head of Marketing.
The global tagline was used by the brand across digital, print and advertising.
