Fazer SNack Bar Branding

Solar Foods and Fazer unveiled the world’s first air-based protein chocolate bar. Belonging to Fazer’s Taste the Future range,  this bar is a response to global sustainability challenges of food production. 
I created the product messaging and consumer narrative as part of the product branding project.

Participants at the event had the unique opportunity to taste the limited-edition snack bar, which contains a novelty food ingredient, Soleil, a protein produced from thin air.

Consumer narrative:

Hey you, want to taste the future?

Try the world’s first snack bar with goodness out of thin air.

Get energy and fuel a plant-based diet with a snack powered by Solein®—a protein high in iron that hasn’t been traditionally farmed or grown but made from air. Crispy dark chocolate with strawberry and hazelnut. It’s vegan and made with sustainably sourced cocoa.

Good for the future. Great for the taste buds.

Delicious and nutritious.