Fazer Taste the Future in Singapore

Fazer released a limited-edition chocolate snack bar as part of its pledge to encourage customers to taste the future. The bar gives people the opportunity to taste a retail consumer product containing Solein® by Solar Foods, a novelty food ingredient that will revolutionize global food production as one of the world’s most sustainable proteins.

I created the messaging structure and consumer narrative for the product, which included a promotional wrap for the launch event at The Cocoa Trees stores in Singapore.

Consumer narrative:

Hey you, want to taste the future?

Try the world’s first snack bar with goodness out of thin air.

Get energy and fuel a plant-based diet with a snack powered by Solein®—a protein high in iron that hasn’t been traditionally farmed or grown but made from air. Crispy dark chocolate with strawberry and hazelnut. It’s vegan and made with sustainably sourced cocoa.

Good for the future. Great for the taste buds.

Delicious and nutritious.